Starting from a highly competitive economic context, such as the Tuscan wine industry, our project aims to improve the sector, in various strictly interconnected areas, increasing the competitiveness of companies and contributing to the transfer of knowledge and the introduction of innovation. The coordination of the project is by the Agrotechnical and Agrotechnical College graduates of Arezzo, Grosseto, Perugia, Siena, Terni
Creation of added value for agricultural products and adoption of new methods of processing and marketing
Duration of the Strategic Plan
32 months – Jan. 2020/Jul. 2022
16.2-1.2-1.3 of the Tuscany Region PSR
Description of the problem/opportunity:
Farms, especially wineries, who want to be competitive in a global market must necessarily undergo a process of digital transformation, capable of offering innovations that allow for an increase in added value.
To achieve this, it is possible to use existing methodologies. Thanks to data analysis and the application of IoT models, it is possible to trace the entire supply chain from the grape harvest to the table. In this way it is possible to enhance the production, increasing the level of food safety towards the consumer, who is willing to recognize a greater value to the product.
Brief description of the solution identified:
Innovation consists in the adaptation of existing processes and technologies aimed at improving the quality of production through the creation of a cloud platform that offers companies a system, based on the use of precision agriculture and DSS with tools and information to control both the production techniques and the innovation introduced in the cellar, which consists in the creation of a prototype, which can also be used as a decision support, with small size NIR technology, easy to use, for the continuous measurement of polyphenols in wine.
In this way the data collected are visually represented on a website by some indicators that will immediately indicate compliance with all the relevant legislation, flanked by further graphic detectors on the percentage of reduction of energy inputs compared to traditional techniques, guaranteeing complete traceability. This entire process will be made available to consumers and also to public / private entities carrying out control activities, through a QRcode present inside the label
Description of the activities and executing party
At the end of the implementation of the strategic plan, it is planned to make available to medium-high range wine companies, a system of immediate utility and operation, valid also in the long term, which allows them to guarantee the most complete traceability of agronomic operations carried out, and to let it known to the consumer.
Companies will be able to obtain an estimated increase in the commercial value of their production in the order of 5-10%, without forgetting the positive effects on the territory and society deriving from a lower environmental impact, the reduction of risks to workers' health thanks to the efficiency and reduction of treatments, reduction of water and energy resources consumption, food safety and also the improvement of the general perception of the relationship between agriculture and society.